Wednesday, April 29, 2009

How coconut sellers can improve customer satisfaction

I’m told being underweight is just as bad as being overweight. I’m not too sure about that, but since the last week I’m on a programme to add some “good fat”. This constitutes proper eating habits, good sleep, exercise and nutrition supplementation. One of the requirements is to take tender coconut water daily. If you’ve had tender coconut water in the south, you’ll know that the coconut seller can tell the quality of the content inside just by looking at the physical characteristics of the green coconut. I don’t understand how they do it. After you finish drinking the water, the guy typically splits open the hollow coconut and scoops the ripe tender pulp that can be eaten. But if you don’t really like the pulp, you can ask for a coconut that is rich in water only without much of the pulp content. And the seller, like I mentioned, should be able to spot the one from the pile that suits your requirements.

I figured that the guy who sells these tender coconuts near my workplace is a bit of a novice. On one occasion, I asked for something with a lot of water and almost no pulp. He did give me ‘something’: turns out it was exactly the way I didn’t want it – very little water and thick layer of fruit. I got thinking of designing a machine that would not rely on the judgment of a human, but would rather go the old fashioned industrial way. It’s a scanner like something used to check baggage at airports. The farmer is the target customer here. Every coconut plucked from the tree is put through this scanning machine, and comes out on the other side with a blue stamp mark of the percentage content by weight of water and pulp.

Talk of a better way coconut sellers can improve customer satisfaction. If you're in the tender coconut business, I'd like to get to know you better.

13 comments:

Unknown said...

Good idea but I think its tough to implement. Where will the farmer get that kind of money to buy a scanner??

Anonymous said...

Er....so what happens to the not so tasty coconuts?

Prashant said...

what an !dea sir!!

Arjun B S said...

@ Akshay:
the whole idea was supposed to be a sarcastic one! why would ANY farmer in his senses invest lakhs and laks for a 10 bucks coconut!.. so, there was a business idea that was NOT suppesed to make sense.

@ sloppychronicles:
The farmer can chuck it away, or export it all to US... they would then repackage it and sell it in India under a super cool brand name and it'd be a runaway sucess (anology: we ship potatoes to the US from here; they slice it, fry it and sell it back to us as Pringles. Exactly the same way)

@Prashant:
Thanks! you planning to enter the tender coconut business?

Arnab said...

I think i have just the idea to build you the machine!!

I dont know if you intended this.....but it got me thinking!

SORRY!
:)

Arjun B S said...

@ Arnab: You stealing intellectual property. grrr.. you'll pay for this :P

Anoop said...

Stupid Idea !

Dew Drop said...

:-)

Your mind is working really fast!!!! :)

Narayana Swamy K said...

Its a Win win situation for the coconut dude.. :) If the coconut is filled with water, u are satisfied(customer satisfaction) and if not , you might buy another coconut(more business for him!) to quench your thirst!

Surya said...

doesn't seems practical..

Anonymous said...

Actually,good post. thx

Anonymous said...

keep quoting these dead white guys for a reason. We seem to be repeating some particularly nasty history, right now.

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