They’ve launched a ‘let’s get it done’ campaign now. And boy it has worked! From the word ‘go’ the music in the back-ground captures you. The steady and rhythmic beat is well woven into the text and images that flash. With simple words and simpler images (and heart touching, like the little school boy one), the message is sent across loud and clear; that to turn your dreams into realities, you need a partner. And that partner is Citibank.
The ad is convincing enough (at least for me) to bank on them. Kudos, Citi!
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