National Law School Bangalore’s annual rock show Strawberry Fields happened yesterday. I believe the whole show was put together in a relatively short period of time, and what should have happened in the month of January happened in November. A pretty good show given this fact!
The contest round wasn’t all that fun: very few good bands and a hoard of mediocre stuff. Parikrama’s segment was what everyone was there for. This certainly wasn’t one of their better days – Smoke on the water or Highway to Hell or even The Trooper wasn’t really at their usual best, but hey, they got energy man! (If you’re brushing shoulders with Iron Maiden every now and then, why wouldn’t you have energy?) And the crowds loved it.
While driving to Strawberry Fields last evening, we were talking about the ‘any minute now’ Indian Formula 1 GP. We were joking about how there will be humps and potholes on the track to give the race an Indian flavor. Maybe there’ll be cattle crossing the track. Alonso would probably have to pause and honk for the cows to get out of the way. Take it further from there.
But in all of this humour lies an opportunity for advertising and eyeball grabbing. Think of it. A cow is crossing the track. Chances are the cameras will draw away their focus from the pole position driver and focus on the cow instead. I mean, in a sport as exciting as F-1, in how many races would you find a cow half way down the 3rd corner? Not many, in my diagnosis. So the cameras would stay focused on the cow until the marshals took it out. They’d be playing re-runs of the clip on the after-race shows on all the sports channels. Times NOW would put it on breaking news, and the news reader would scream her throat hoarse talking about the cow in the race. And since Times NOW played it, every other son and his mother who owns a news channel would play it several times too. Think about the front page of all the dailies on Monday morning. Or if not the front page, at least the sports section. Not to forget the youtube videos. And the facebook community of ‘I love the cow that crossed the track’.
As the brand manager of a company, this cow would be worth more to me than the brand power of David Beckham, Brad Pitt, Tiger Woods and Shah Rukh Khan all rolled into one package. I’d be looking to get my company’s logo emblazoned in big bold font on the cow’s back and adding some serious equity to my brand value.
Now tell me, do you need an MBA to come up with this? I don’t think so.
7 comments:
the last line will truuble the million MBA aspirants. hope the B Schools dont sue you for this fact finding:)
Nope, you don't need an MBA and that was some tirade against the press. Here are some very interesting facts for you about F1 - although not close to the bumps and potholes and the cow. The track used for F1 at Sao Paulo is the most bumpiest one so far. The race in Monza(not sure of the year - 99 or 2000) was interrupted due to a Ferrari mechanic walking on the track.
back to followin F1 with the dream track of sankey-windsor n stuff??..lol..baayig bandhidh haylodhu :D
Weird idea ! though the thought of something quite contradictory can act in the sense of an attention grabber, it has always been the usual , dont u think ??
lol ... Dude u forgot to mention the speed breakers on the road da . There will be a sign on the race track which says "HUMP AHEAD" :P
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