Week before last, within 2 hours of the Congress announcing a hike in fuel prices, 4 filling stations inside a circle of one km around Malleswaram circle were packed with cars and bikes lining up in huge numbers to get their tanks full. My friend was one amongst them, having filled in 11 liters of petrol into his bike. At five bucks a ltr, he saved around 55 to 60 bucks. The guys with the cars must have done a little more.
This is a classic example of the price sensitive Indian consumer. Every Sunday, Big Bazaar runs a 5% off sale on their products, and they're forced to bring in cops to manage the crowd. The telecoms sector is probably the best example of price sensitivity. The Indian telecoms market is said to be the most competitive in the world. Now, that's a little bizarre, given a couple of things: an incredibly huge consumer base, just 7 to 8 operators and low market penetration compared to a lot of other markets. But in this business, pricing is king and all else can come later. Brand consciousness is unknown. People are ready to chuck their sim card if there's another operator offering local calls at 20 paise lesser per minute.
The same is true for the airline biz. Airline search engines thrive on the price sensitivity factor. Ever wondered why yatra.com has the words 'lowest fare' very conspicuously displayed on its page? The vast majority of the flying population doesn't care which airline is taking them, as long as they're getting the best price.
Over the years, we've built up price-sensetiveness into our DNA. But with the yo! generation seeing some pretty heavy numbers on their pay checks, branding might just be the next answer on the drawing boards of several corporations. If pricing were still to remain the detrimental factor, companies might as well replace their MBAs with monkeys.
Wednesday, June 25, 2008
Tuesday, June 10, 2008
On a Kaalej
Towards the last week of my college days, I went around the place saying 'This is the end of my formal education'. Anyone who heard this reacted in either of these 2 ways: a) They'd give a shaky nervous laugh and stop it at that or b) They'd shoot back with 'So, you won't be studying any further?'
To the second reaction, I would say 'No, I won't be studying for another formal degree.' From that reply, the talk would spiral into the mis-consequences of my irrational decision. Everyone's doing it; so how can you afford not to? All along, we have learnt to take a pro-Napoleanic no-nonsense view towards higher education, and this is true for most of us. But that is not the point of the discussion here. It is in my interest to take something that the reader already knows about college and package it around in a never before seen wrapping.
A new perspective
At the Fresher’s orientation in the Mechanical Engineering Department where I studied at NIT Hamirpur, the Head walked up on stage and said to all of us present there: “How many of you ended up here by choice? And how many came here by chance?” For the first time, we understood the difference between the two C-words.
In engineering admission circles, there is a dogma that one branch of engineering is 'better' than another. What with the definition of 'better' being so loose, it took a while to realise that the world needed both windows and bridges. And all of a sudden things began making more sense. Typically, an Indian kid gets into college largely due to pressure (like IITian writer Chetan Bhagat says). And as we know very well, what is being taught inside classrooms is rather uni-dimensional. When a friend of mine moved into the hostel at 18 years of age, his dad said to him “This is where you will become man from a boy”. For starters, he shed off his baby moustache and the rest of the story was true to the last word. My mother paid for my college. Like most parents who pay for their child's education, expectations were all always there. And like a dutiful son, I wished to carry out my mother's dreams to the best of my ability. But as my student years rolled on, I realised that the tuition fees that were paid for the academics actually gave me little in terms of value addition. It is what wasn't paid for that taught a lot more.
Backpacking to nearby places was favourite pastime. The thrill of getting into a horrible rickety bus and riding along the hilly roads and throwing up thrice in 2 hours was good fun! Well, not really the puking part, but the rest of it was. Settling down in cheap stinky rooms to save cash to try English cigars that cost a bomb were all a part of an experience I call unconventional education. Shoe-string travel would never be that much fun ever again. Keeping 'udhar' with the canteen wala and avoiding him, taking pangaas with seniors and hoping they won't catch you and pulp you, breaking window panes playing football in the corridors, asking for money from home each time and clearing out last time's debts with it; and yet managing to keep enough cash to buy a bottle of RS for the weekend are reasons to experience college life. You learn almost all the technical know-how they teach you in the classes almost anywhere, But there aren't very many places to experience the stuff you just read about.
Continuing education Post College
Everyone wants to get ahead at the end of the day, and wants to get there soon. Many of us are ambitious, a few are in hot water and we need to get out of it soon. Some just want to prove a point to somebody that didn't believe in them. A college degree is very important. But if truth be told, it is nothing more than a sheepskin. You might learn the technical stuff in there, but the skill set necessary to lead a fulfilling life will never be taught at school. If you are fortunate enough, there might be a great mentor in a teacher willing to help you out. But that's if you are fortunate.
Understanding humans, gathering success principles, effective living, learning ways to handle money, public issues, charity, growing mentally and spiritually and even maintain a stress free and a healthy life style are the least of which one would need to go through life and they were never even discussed at college or school. Instead we learnt math, sociology and thermodynamics. Giving back to the family that supported you, the society that defined you, the alma mater that gave you an identity, giving to a cause you believe in or to the people that really need it: all of this encompasses continuing education. There are hundreds of places imparting higher education. Few schools, if not none, impart continuing education.
Saying “My formal education ends now” is just a more radical way of saying “my continuing education begins now”.
Go to college, but get out of there soon!
To the second reaction, I would say 'No, I won't be studying for another formal degree.' From that reply, the talk would spiral into the mis-consequences of my irrational decision. Everyone's doing it; so how can you afford not to? All along, we have learnt to take a pro-Napoleanic no-nonsense view towards higher education, and this is true for most of us. But that is not the point of the discussion here. It is in my interest to take something that the reader already knows about college and package it around in a never before seen wrapping.
A new perspective
At the Fresher’s orientation in the Mechanical Engineering Department where I studied at NIT Hamirpur, the Head walked up on stage and said to all of us present there: “How many of you ended up here by choice? And how many came here by chance?” For the first time, we understood the difference between the two C-words.
In engineering admission circles, there is a dogma that one branch of engineering is 'better' than another. What with the definition of 'better' being so loose, it took a while to realise that the world needed both windows and bridges. And all of a sudden things began making more sense. Typically, an Indian kid gets into college largely due to pressure (like IITian writer Chetan Bhagat says). And as we know very well, what is being taught inside classrooms is rather uni-dimensional. When a friend of mine moved into the hostel at 18 years of age, his dad said to him “This is where you will become man from a boy”. For starters, he shed off his baby moustache and the rest of the story was true to the last word. My mother paid for my college. Like most parents who pay for their child's education, expectations were all always there. And like a dutiful son, I wished to carry out my mother's dreams to the best of my ability. But as my student years rolled on, I realised that the tuition fees that were paid for the academics actually gave me little in terms of value addition. It is what wasn't paid for that taught a lot more.
Backpacking to nearby places was favourite pastime. The thrill of getting into a horrible rickety bus and riding along the hilly roads and throwing up thrice in 2 hours was good fun! Well, not really the puking part, but the rest of it was. Settling down in cheap stinky rooms to save cash to try English cigars that cost a bomb were all a part of an experience I call unconventional education. Shoe-string travel would never be that much fun ever again. Keeping 'udhar' with the canteen wala and avoiding him, taking pangaas with seniors and hoping they won't catch you and pulp you, breaking window panes playing football in the corridors, asking for money from home each time and clearing out last time's debts with it; and yet managing to keep enough cash to buy a bottle of RS for the weekend are reasons to experience college life. You learn almost all the technical know-how they teach you in the classes almost anywhere, But there aren't very many places to experience the stuff you just read about.
Continuing education Post College
Everyone wants to get ahead at the end of the day, and wants to get there soon. Many of us are ambitious, a few are in hot water and we need to get out of it soon. Some just want to prove a point to somebody that didn't believe in them. A college degree is very important. But if truth be told, it is nothing more than a sheepskin. You might learn the technical stuff in there, but the skill set necessary to lead a fulfilling life will never be taught at school. If you are fortunate enough, there might be a great mentor in a teacher willing to help you out. But that's if you are fortunate.
Understanding humans, gathering success principles, effective living, learning ways to handle money, public issues, charity, growing mentally and spiritually and even maintain a stress free and a healthy life style are the least of which one would need to go through life and they were never even discussed at college or school. Instead we learnt math, sociology and thermodynamics. Giving back to the family that supported you, the society that defined you, the alma mater that gave you an identity, giving to a cause you believe in or to the people that really need it: all of this encompasses continuing education. There are hundreds of places imparting higher education. Few schools, if not none, impart continuing education.
Saying “My formal education ends now” is just a more radical way of saying “my continuing education begins now”.
Go to college, but get out of there soon!
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